A digital amusement park where having fun saves money

Challenge

Fun-flation is a new worldwide economic trend that is draining people’s budgets. It’s getting too expensive to have fun because prices for entertainment have skyrocketed – from live concerts and electronic devices to amusement parks and video games.

Even big promotions can be sad affairs because fun-flation makes it harder to save money. How can the Samsung Online Shop turn this trend around?

Idea

Why spend more money to have fun, if you could have more fun to spend less money? During Black Week we invite shoppers to SMARTOPIA: a digital amusement park where visitors can outsmart fun-flation by playing free games to win discounts for the Samsung Online Shop. The more fun they have, the more they can save.

Solution

During the 17 days of Samsung Black Week, visitors could discover 6 immersive games in rides shaped like Samsung products. By winning a game, they unlocked a discount code that immediately lowered the prices in their shopping cart.

On top of that, the “Gnusmas Mission” game hooked visitors with daily quests to discover hidden coupons. Of course, they were eager to return as often as possible to hunt for the maximum discount.

The Rides

Campaign Impressions

Results

In 17 countries all over Europe, we took “inflation” out of “fun” and turned SMARTOPIA into the most successful and wide-reaching Black Friday campaign for Samsung yet.

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Revenue

+20 %

(vs. SEG Black Friday 2022)

Conversion Rate

+63.5 %

(vs. website visitors that did not play any game)

Retention Rate

+ 430 %

(vs. website visitors that did not play “Mission Gnusmas”)

Total Players in Europe

1.1 M

(during campaign period)