Turning sleep data into an interactive AI Doppelganger­ that reveals insights to improve your well-being.

Problem

We spend roughly a third of our lives asleep, yet most of us have no idea what happens during that time. Experts warn that poor sleep quality can contribute to serious health issues, including high blood pressure, diabetes, and dementia. But if sleep is so crucial to our well-being, how can we inspire people with the help of technology to better understand this hidden part of their lives?

Idea

To highlight the power of the Samsung Galaxy Ring, we conducted a unique social experiment. We invited participants from all walks of life to track their sleep for seven days and nights, gathering real-time data on their sleep patterns. But data alone isn’t enough—so we made it personal. Using AI, we transformed raw data into something tangible: a ‘Sleep Self’. For the first time, participants met a digital reflection of their sleep habits—engaging in a conversation with a version of themselves they had never encountered.

Solution

The Sleep Self experiment turned sleep data into interactive, eye-opening conversations. By combining Galaxy Ring data with advanced machine learning, a large language model, and video processing, we created AI-powered Sleep Selves—digital reflections of participants' sleep habits. Through these interactions, they discovered hidden patterns affecting their overall well-being. From disrupted sleep cycles to overlooked signs of exhaustion, they gained insights straight from themselves. This shift in perspective turned sleep from a passive activity into something they could actively improve upon—sparking a broader conversation about sleep health.

Interact with an AI Sleep Self

Experience how Lenny connected with his Sleep Self. Try it for yourself.
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Sample Question 1‍
What can you tell me about my sleep?
Sample Question 2
How can I improve my sleep?
Sample Question 3
Why do I feel tired?

Watch The Sleep Experiment

The film premiered online on various social media channels highlighting Samsung Galaxy Ring’s role in improving well-being.

Tapping Into the Pulse of Community Well-being

Samsung engaged its Members community in a large-scale social experiment. People from all walks of life were invited to share data about their sleep, habits, and energy levels through a series of in-app questions. Three participants were invited to take part in a documentary-style online film designed to inspire audiences to rethink their own sleep habits and take control of their health. The activation blended community insights with hands-on product engagement through participation in the experiment.

Samsung Galaxy Ring

Wrap health tracking around your finger. Titanium strong and water-resistant for all-day wear, with a battery that lasts up to 7 days. Three built-in sensors monitor your health around the clock, while Galaxy AI analyzes that data to provide personalized health and sleep tips for better days and better nights. Get Sleep Coaching based on your data to improve your sleep habits and wake up feeling your best.

Samsung Health App

Access and manage comprehensive information about your health and overall well-being through the Samsung Health app on your Samsung Galaxy devices. Integrate detailed insights to strive toward your wellness goals.

Results

Positioned the Galaxy Ring as a powerful tool for understanding sleep and well-being, and sparked widespread discussion, increasing awareness about the importance of sleep.
increase in web traffic
reach in 2 weeks
increase in new
Samsung Health App users