Your smartphone as key to an immersive art experience
re:imagine Street ARt
Challenge
Endorsing Germany’s most important event of contemporary art, The Art Berlin – how can a tech brand like Samsung keep up with the biggest players of the scene?
Idea
Street Art interferes with its environment and teases the observer. We amplified these principles by extending the conceptual idea of the artworks through an additional layer in AR. Thus, changing the role of the viewer from a passive consumer to an active participant.
Execution
Five international artists unfolded their creativity in pop-up galleries, on walls and around monuments which were then enlarged through our AR-app. Each visitor went through a spectacular installation and shaped his unique experience by interacting through augmented reality. We created living murals all over Berlin and added playful layers to famous sightseeing spots – turning the city into a gallery.
Facts
The Installations
The App
This version of the app does not include the AR experience as the marker technology was bound to the art work. To see the AR visualization please watch our videos of each location above. The app runs on Android with Samsung Galaxy S9/S9+, S8/S8+, Note8, A5 and A8+.
The Artists
-
Artwork ELLE
ELLE
-
Artwork PichiAvo
PichiAvo
-
Artwork Mario Mankey
Mario Mankey
-
Artwork Tape That
Tape That
-
Artwork Innerfields
Innerfields
-
Artwork Uwe Henneken
Uwe Henneken