To show how convenient smart living to use, we showcased different use cases in a campaign, each focusing on typical everyday challenges. As Samsung provides a smart solution for these problems, we told stories around these in a humorous and authentic way together - with Germanys biggest entertainers Joko and Klaas. The stories were made for two target groups: Millennials (25 to 39 years old) and Generation Z (between 19 and 24 years old). However, the online films are not only entertaining, they also clearly show the advantages of innovative technologies in everyday life: anyone can easily transform a normal home into a smart home. With this approach, Samsung is kick starting the wish for "connected living" and a smarter lifestyle. And that is precisely the aim of the campaign. 

In each campaign episode, Joko and Klaas face a typical everyday challenge, which they master in very different ways. Joko in a stupid but entertaining way - Klaas very smartly with the help of Samsung Smart Things. The whole campaign was extended through an extensive social media campaign that captured the attention of our target group.  

And because the campaign covers all of Samsung's business areas, it is reinforced by additional sales promotion measures. In four online promotional films, Joko and Klaas present each #DoTheSmartDeal in an entertaining way and thus sales promotion became branded entertainment. 

All campaign elements lead to a landing page where visitors could in depth experience and learn about the smart home product range. And at the POS visitors could put the technology to test for themselves.