Research conducted by Samsung reveals that 90% of people are aware of new developments in AI, yet only 15% understand how to use these remarkable features to their advantage. This knowledge gap poses a substantial challenge for Samsung, a leader in incorporating cutting-edge AI features into consumer electronics. Our aim is to address this gap and enhance sales of Galaxy AI products.
Discovering the Advantages of Samsung AI Devices Through Gaming
Instead of explaining the advantages of Galaxy AI, we let consumers experience them in the most fun way – by turning them into engaging mini-games highlighting their specific benefits in everyday situations.
We designed and developed six games, each tailor-made to showcase the advantage of an AI feature on a Samsung device – while keeping players immersed in a fun challenge. The games don’t explain which buttons have to be pressed to use AI but translate its benefits into engaging player interactions and easy winning conditions.
To ensure maximum attention for our AI games, we launched them with the biggest promotion of the year in the Samsung Online Shop and featured them in live commerce shows. Customers not only experienced the advantages of AI firsthand but by playing, they could also win discount codes for the AI products featured in the games – boosting sales during the 26 days of the promotion significantly.
To ensure maximum attention for our AI games, we launched them with the biggest promotion of the year in the Samsung Online Shop and featured them in live commerce shows. Customers not only experienced the advantages of AI firsthand but by playing, they could also win discount codes for the AI products featured in the games – boosting sales during the 26 days of the promotion significantly.
