Samsung Launching People – #BeFearless How VR helps to conquer fears.
Samsung Launching People – #BeFearless

BACKGROUND

One in five people have a fear of public speaking and even one in four people have a fear of heights. Studies show that with constant practice, people can overcome their fears permanently.

IDEA

We created the VR-program #BeFearless. In collaboration with doctors, we built apps to help people overcome two of the most common fears: fear of heigt and fear of public speaking.

THE VR APPS

The world’s first scientifically proven VR app holistically utilizes heart rate, eye contact and voice recognition for personal evaluation and feedback.

RESULTS

A clinical study at Yonsei University Gangnam Severance Hospital proved the success: 87.8% of 82 participants saw benefits. People with fear of public speaking reduced their anxiety score by 18.7%, people with fear of heights even by 23.6%. The program is now being used in the hospital’s VR Clinic. Translated into 4 languages, the VR apps are a treatment option for people all over the world.